Google Gives Other Rankings More Visibility

Now that the masses have access to Google’s newly redesigned results pages, it’s time to consider this in an SEO light if you have not already been considering it.

Google has had its search option available for about a year, but they have not been in the face of the user like the newly redesigned SERP is. With this new design, users don’t have any choice but to notice the options that are available. It’s not too different from Bing or Yahoo in that respect (Danny Sullivan notes that Ask pioneered this design). The difference is that way more people search with Google on a regular basis (in fact, last month Google reportedly dominated the search market by even more than usual).

SEO Strategies and Increased Engagement from Searchers

The new SERPs may shake up SEO efforts, simply because users will start going to the different options Google provides them, taking them to different sets of results. Now that the options are in the limelight, users are more likely to use them.

Yahoo tells us when they added features to their left-hand navigation bar, engagement increased. “We’ve been steadily adding more filtering options and relevant search suggestions to our left-hand navigation bar…and have seen engagement and click-throughs for those features double over the past seven months.” I can’t imagine why Google wouldn’t also see an engagement increase for certain features that are now more visible.

It’s going to come down to evaluating the different options for any given query that you wish to rank for, and focusing efforts upon those. I’ll refer back to the article I posted shortly after Google launched its search options in the first place you can find some tips in that. The same general thinking still applies, but it just got more important.

New SERPs Make Social Even More Important

The options in the left panel pull from “everything” - classic Google results (universal, organic, paid, etc.), blogs from Google Blog Search, Books from Google Books (which includes magazines), Images from Google Image Search, News from Google News, Maps from Google Maps, Shopping from Google Product Search, Videos from Google Video (which includes videos from YouTube and other sources), and Updates from Google’s real-time search.

That last one is of particular note, because before users generally only saw Google’s real-time search in action on select newsy queries unless they hunted them down. Real-time search for any query is now much more accessible, which makes real-time search a bigger deal for search marketing (here’s some tips for getting found in real-time search). Here’s how Google ranks tweets.

Social interactions are becoming more important. The new SERPs also place much more emphasis on social search results. The same goes for location. You’ll notice “nearby” is one of the options. Discussions is another option. Google appears to draw from a variety of sources for this one, but it stands to reason that engaging in conversation throughout the web has some value to Google’s results. There are definitely a lot of results from forums in these results - another reason forum participation can be a valuable use of your time. Forums and Q&A are actually a couple of sub-options, but I’ve seen blog posts in the discussions results too.

Emphasis on Diversification of Where You’re Ranking in Google

What it boils down to is that ranking in all of Google’s different search engines has become even more important for getting traffic from Google. Here are some tips for that. I expect traffic for sites listed in any of these to increase as a result of Google’s New SERP. Keep in mind that Google has been testing this for a significant amount of time. If you think Yahoo was seeing increased engagement, imagine what Google will attract.

I would watch for Google to add more options to the left-panel at any given time. Though they have already experimented a great deal with this layout, I expect we’ll see a lot more tweaking as time goes on.

Do you think Google’s new SERPs will increase your traffic?

Adsense income meaning when we put Google ads on our website or blog and when someone else clicks on it, the owner gets paid a small fee. Now do not estimate this small fee as there are many people who have achieved financial freedom using Adsense.

The advantage of adsense income is it is simple to set up and earn but then again you need $100 minimum before Google send you the cheque. Like most website, generating traffic is a big problem for most website owners. No traffic = no adsense clicks.

On average if your website is information website, you will get a percentage of 2% click rate. Meaning for every 100 page hits on your website, you will get 2 clicks. Not bad right? Of course the average per click depends on other factors but save to say you will easily get 0.20-0.50 per click on average in US dollars. On a rare occasion, I do get $1.00 per click and on very very rare occasion I can get $3 per click.

However for product information site, where your site is dedicated to giving information on products review, you will get a higher click per rate. On average this can be 30-50% click through meaning for every 100 visitors you will get easily 30 clicks. The drawback of this is you will certainly get less traffic for product website but high traffic for information site like gossips or politics. The reason for the higher clicks is simply because when people are searching for products, they will compare pricing and get the best deal, that is why they will click the ads.

Other factors include the colour of the website, how you place your ads and how you write the contents.

Talking about politics, let us look at our famous www.malaysia-today.net site This site has Alexa rank of 9696 and ranked number 44 in Malaysia. Their google ads placement is perfect and they on average will have 1.8million page views a month. Now let us take 2% of hits on their google ads (very pessimist) and you will get on average 36000 clicks a month. I have some local sites which optimized for Google ads and on average I get 30 cents per click. Lets do the Maths 36000 x 0.30 = $10 800 monthly.

Not bad now for passive income right? The site is about 6 years old

Now it is quite easy to earn online with Google adsense as long as you follow the right formula and do not try to cheat by asking your friends to click for you. That is lame and will certainly get you banned. Have the right mindset to do it, focus on it and keep duplicating your success. If you need help or have any questions to ask about how to earn online using Adsense, just drop me an email.