Google Gives Other Rankings More Visibility

Now that the masses have access to Google’s newly redesigned results pages, it’s time to consider this in an SEO light if you have not already been considering it.

Google has had its search option available for about a year, but they have not been in the face of the user like the newly redesigned SERP is. With this new design, users don’t have any choice but to notice the options that are available. It’s not too different from Bing or Yahoo in that respect (Danny Sullivan notes that Ask pioneered this design). The difference is that way more people search with Google on a regular basis (in fact, last month Google reportedly dominated the search market by even more than usual).

SEO Strategies and Increased Engagement from Searchers

The new SERPs may shake up SEO efforts, simply because users will start going to the different options Google provides them, taking them to different sets of results. Now that the options are in the limelight, users are more likely to use them.

Yahoo tells us when they added features to their left-hand navigation bar, engagement increased. “We’ve been steadily adding more filtering options and relevant search suggestions to our left-hand navigation bar…and have seen engagement and click-throughs for those features double over the past seven months.” I can’t imagine why Google wouldn’t also see an engagement increase for certain features that are now more visible.

It’s going to come down to evaluating the different options for any given query that you wish to rank for, and focusing efforts upon those. I’ll refer back to the article I posted shortly after Google launched its search options in the first place you can find some tips in that. The same general thinking still applies, but it just got more important.

New SERPs Make Social Even More Important

The options in the left panel pull from “everything” - classic Google results (universal, organic, paid, etc.), blogs from Google Blog Search, Books from Google Books (which includes magazines), Images from Google Image Search, News from Google News, Maps from Google Maps, Shopping from Google Product Search, Videos from Google Video (which includes videos from YouTube and other sources), and Updates from Google’s real-time search.

That last one is of particular note, because before users generally only saw Google’s real-time search in action on select newsy queries unless they hunted them down. Real-time search for any query is now much more accessible, which makes real-time search a bigger deal for search marketing (here’s some tips for getting found in real-time search). Here’s how Google ranks tweets.

Social interactions are becoming more important. The new SERPs also place much more emphasis on social search results. The same goes for location. You’ll notice “nearby” is one of the options. Discussions is another option. Google appears to draw from a variety of sources for this one, but it stands to reason that engaging in conversation throughout the web has some value to Google’s results. There are definitely a lot of results from forums in these results - another reason forum participation can be a valuable use of your time. Forums and Q&A are actually a couple of sub-options, but I’ve seen blog posts in the discussions results too.

Emphasis on Diversification of Where You’re Ranking in Google

What it boils down to is that ranking in all of Google’s different search engines has become even more important for getting traffic from Google. Here are some tips for that. I expect traffic for sites listed in any of these to increase as a result of Google’s New SERP. Keep in mind that Google has been testing this for a significant amount of time. If you think Yahoo was seeing increased engagement, imagine what Google will attract.

I would watch for Google to add more options to the left-panel at any given time. Though they have already experimented a great deal with this layout, I expect we’ll see a lot more tweaking as time goes on.

Do you think Google’s new SERPs will increase your traffic?

Having done that, I would like to share real life examples of business I am continuous working now to give you a good idea how Internet marketing may help your business.

1. Cosmetic Business
I worked very closely with Arissa Studios Cosmetic. This is fairly new make up business and believe me one of the hardest business to get into. I soon realised girls are very particular choosing their cosmetic brand and they rarely change once they are comfortable with a certain brand. So how can this new business without any marketing budget to compete with those big cosmetic brands who can splash millions of dollars monthly to promote their brand. Welcome to the power of Internet.

One thing you must realised is big players who spend millions of dollars on advertising on the Television, radio are neglecting the Internet today especially in Malaysia. However most teens and those in the range of twenties to late thirties are using the Internet to search and almost everyone who has access to Internet will be searching for something. To summarize it, I spent time understanding how these potential customers are using the Internet and I optimize Arissa website how to rank highly with these keywords. End results, more visibility, more credibility and best of all, more profit through online marketing.

The website also collects new customers information every time they surf on it, and be able to do email marketing to build relationship with customers. So at any time Arissa decided to give a crazy sales, the loyal subscribers will be rushing to buy it because they know it is a bargain. How are you maintaining relationship with your customers today? You don’t have to always gain new clients but understand the yearly value a customer brings to your business. I realised many business owners do not know the value of retaining and promoting to their existing customers.Believe me when I say this; it is easier to sell to someone who bought from you and experienced your service or products rather than selling to a stranger.

Is that it? In fact there are more to it. This year for 2010, Arissa will soon launch the first free video network on teaching girls how to make up via Youtube. One step further and wanting to compete against all those big cosmetic brand who spends millions a month advertising, Arissa will launch free make up tips for everyone to learn.

Now think of this for a moment, first, would you rather purchase from someone who actually takes time to build relationship with you and secondly, would you rather buy from someone who adds value to your life?

So Internet Marketing is not just designing a website and hoping someone sees it and calls you and buys from you. That is like striking a lottery. Internet marketing is a must for every business now because you need to move with changes. Gone were the time promotion was done when boys ran from one town to another shouting the latest updates on news or by using pigeons. Then the printing revolution came about and we had newspaper and yellow pages. But then again, we soon realised that if you have the $$, only then you can compete with advertisements and nowadays who actually believe the papers? We rather believe reviews from peers.
Then the next thing came out, the Internet. Then came out social media where we can interact with each other live. So which stage are you in still?

If you need help growing your business and marketing it online, just give me a call today at Charles 0194751379 and I’ll be more than happy to help you.