Internet Marketing Success Story

Monday, February 1st, 2010 at 10:52 pm

Having done that, I would like to share real life examples of business I am continuous working now to give you a good idea how Internet marketing may help your business.

1. Cosmetic Business
I worked very closely with Arissa Studios Cosmetic. This is fairly new make up business and believe me one of the hardest business to get into. I soon realised girls are very particular choosing their cosmetic brand and they rarely change once they are comfortable with a certain brand. So how can this new business without any marketing budget to compete with those big cosmetic brands who can splash millions of dollars monthly to promote their brand. Welcome to the power of Internet.

One thing you must realised is big players who spend millions of dollars on advertising on the Television, radio are neglecting the Internet today especially in Malaysia. However most teens and those in the range of twenties to late thirties are using the Internet to search and almost everyone who has access to Internet will be searching for something. To summarize it, I spent time understanding how these potential customers are using the Internet and I optimize Arissa website how to rank highly with these keywords. End results, more visibility, more credibility and best of all, more profit through online marketing.

The website also collects new customers information every time they surf on it, and be able to do email marketing to build relationship with customers. So at any time Arissa decided to give a crazy sales, the loyal subscribers will be rushing to buy it because they know it is a bargain. How are you maintaining relationship with your customers today? You don’t have to always gain new clients but understand the yearly value a customer brings to your business. I realised many business owners do not know the value of retaining and promoting to their existing customers.Believe me when I say this; it is easier to sell to someone who bought from you and experienced your service or products rather than selling to a stranger.

Is that it? In fact there are more to it. This year for 2010, Arissa will soon launch the first free video network on teaching girls how to make up via Youtube. One step further and wanting to compete against all those big cosmetic brand who spends millions a month advertising, Arissa will launch free make up tips for everyone to learn.

Now think of this for a moment, first, would you rather purchase from someone who actually takes time to build relationship with you and secondly, would you rather buy from someone who adds value to your life?

So Internet Marketing is not just designing a website and hoping someone sees it and calls you and buys from you. That is like striking a lottery. Internet marketing is a must for every business now because you need to move with changes. Gone were the time promotion was done when boys ran from one town to another shouting the latest updates on news or by using pigeons. Then the printing revolution came about and we had newspaper and yellow pages. But then again, we soon realised that if you have the $$, only then you can compete with advertisements and nowadays who actually believe the papers? We rather believe reviews from peers.
Then the next thing came out, the Internet. Then came out social media where we can interact with each other live. So which stage are you in still?

If you need help growing your business and marketing it online, just give me a call today at Charles 0194751379 and I’ll be more than happy to help you.

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